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The seachange phenomenon has recently returned to the policy and planning agenda in Australia owing to some recent data showing new movement patterns out of capital cities. This chapter presents a discussion around this via review of the literature in the areas of amenity migration, counter-urbanisation and lifestyle migration. It further proposes, through demographic research into the region of Gippsland in Victoria, that we need to begin to better understand the motivations for shifting away from the capital cities and the flow on impacts in local communities. Among these impacts are coastal populations in various stages of flux, transforming communities based on local, familiar ties and an enduring relationship to place with new residents from far and wide. As these communities and places are ‘opened up’ through permanent, semi-permanent and visitor populations, more work is required to understand the local place as one that is increasingly inclusive of converging mobile lives, driving communities in transition and renegotiations of identity, belonging and security.